Wednesday, August 22, 2007

Finally, proof that Second Life isn't all it's cracked up to be

I wonder how many 2.0 librarians have read this? Wired magazine reports:
"Second Life partisans claim meteoric growth, with the number of "residents," or avatars created, surpassing 7 million in June. There's no question that more and more people are trying Second Life, but that figure turns out to be wildly misleading. For starters, many people make more than one avatar. According to Linden Lab, the company behind Second Life, the number of avatars created by distinct individuals was closer to 4 million. Of those, only about 1 million had logged on in the previous 30 days (the standard measure of Internet traffic), and barely a third of that total had bothered to drop by in the previous week. Most of those who did were from Europe or Asia, leaving a little more than 100,000 Americans per week to be targeted by US marketers."

Second Life has always been one of the pet projects of the 2.0 bunch. They maintain that librarians should be spending their time establishing library services in Second Life. I say, what rubbish! At least libraries aren't pumping as much money into Second Life as these big corporations are -- or are we?

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